What are they really thinking?

What we do

Who are swii.ch?

swii.ch are a behavioural change consultancy for the customer centric era.

Our expertise lies in understanding how people behave in the digital world, what they want, where they go, what they do and say, but most importantly WHY.

We've tapped into the last 60 years of research on human behaviour and work with expert advisors creating solutions that challenge people's thinking, help them understand health and science, or motivate them to try something new.


What we do

We design multichannel interventions, activities and tactics that influence change in customer behaviours.

Insights Discovery

Our approach is built around the need to be really close to people, whether they are healthcare professionals, caregivers, or patients, to better understand the world through their eyes. We generate powerful insights using traditional techniques and our innovative online research platform ‘hubbel’. 

Multichannel strategy & behaviour change design

Rather than the standard digital tactics – we challenge your thinking. Our approach draws upon a solid understanding of human behaviour and extensive co-creation efforts with the people who are integral to innovation: healthcare professional, caregivers and patients. The results are exactly what is needed to succeed in achieving the optimum health outcomes.


Common challenges our clients face

Clients turn to us when they need to address:-

Insight challenges

Identifying customer behaviours and habits
Segmenting / profiling customers and the language they use
Mapping the emotional drivers behind customer’s choices
Customer journey motivational triggers and points of inflection

Planning challenges

Key message development from a behavioural perspective
Aligning language to segments
Shaping multichannel strategy and measurement plan
Defining opportunities for behavioural change interventions and tactics

Executional challenges

Creating a multichannel roadmap
Supporting tactical brand plans with behavioural focussed intervention design
Developing customer co-created service solutions
Measuring programme effectiveness

Evaluation challenges

Testing customer message effectiveness
User testing tactical concepts


What we’ve done

How we have challenged thinking, mapped behaviour and moved minds...

Multichannel communication planning
Behavioural intervention design


With a passion for technology and behavioural science, swii.ch has developed a unique evidence-based methodology called NATIV™ that can be applied to multichannel marketing, medical education, and customer insight programmes.

NATIV™ is built on our extensive insights into human behaviour and is a step change process to develop highly effective solutions that connect & engage with people in a meaningful way.


Determining ‘what’ people do is challenging enough, but when clients want to understand ‘why’ people do what they do, the answers become more difficult to decipher.

swii.ch run a popular half day workshop that will change the way you and your teams ‘think about the way your customers think’ - how to understand the subconscious emotions and feelings that drive their behaviours, and the application of these insights to the development of multichannel strategy.