Rare Insights

Exploring the ideas, innovations, and individuals shaping the future of rare disease.

Using Behavioural Models to Build Effective Digital Patient Engagement Strategies

In the age of patient-centric healthcare, deciphering human behaviours has emerged as a cornerstone for creating successful[…]

Uncovering the "why" behind behaviour to better engage with rare disease patients & their families.

Uncovering the “Why” Behind Behaviour to Engage Rare Disease Patients and Families

Living with a rare diagnosis brings with it a unique set of challenges. Research can be sparse,[…]

A Sponsor’s Guide to Navigating the EU Joint Clinical Assessment Framework

Prioritising Patient-Driven Outcomes for Rare Disease Biotechs The Joint Clinical Assessment (JCA) framework, established under the EU Health Technology[…]

Making It Easier for Patients to Find the Online Health Information They Need

Why we should be optimising content to target Google SERP features (Google Search Engine Results Page). As[…]

Great online patient information is useless if it can’t be found!

With digital misinformation often making headlines, it’s easy to forget that this is a golden age of[…]

The Challenge of HTA: Supporting Patient Advocacy Groups Effectively

The intersection of rare diseases with Health Technology Assessment (HTA) is a complex juncture in the modern[…]

Medical Gaslighting: How It Delays Rare Disease Diagnosis

Addressing the Challenge of Medical Gaslighting In healthcare domain, achieving a timely diagnosis is not just advantageous;[…]

Introducing the PPALS Patient Advocate Program for Rare Diseases

From Grief to Advocacy: Amy Fadden – Rare Disease Advocate | Co-Founder and Vice President Aislinn’s Wish Foundation[…]

Empowering Neuromuscular Disease Management: Insights from the eNMD Congress

Insights from the eNMD Congress on E-Health & Innovation In November, I had the privilege of attending[…]

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