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We have a deep understanding of the complex issues that patients, caregivers and providers face, and the unique journeys they embark on in rare diseases. Unlike many agencies, we don’t just learn about our audience; we immerse ourselves in their lives to find out what really makes them tick. We document and record their search for answers and life beyond diagnosis. From our strategic approach for gathering behavioural insight to idea generation, execution, tech, analytics we have it covered with innovative solutions that achieve measurable success.


Our culture is built around a single goal: to help our clients transform the lives of people with devastating diseases and the HCPs who treat them. We’re energized by the difference our work can make and bring impactful experience from diverse backgrounds, including, digital strategy, and consumer and pharmaceutical marketing.

What We Do 


You can only really understand your customers by becoming immersed in their worlds. Through co-creation and in depth interviews we identify the unique unmet needs of physicians and patients and design communications around these.


Patient & KOL mapping  |  Patient & KOL focus groups  |  Ethnography  |  Video storytelling  |  Behavioural insights


With our previous senior level experience within Pharma companies we understand your pain points when you deliver a project or campaign at multiple points along lifecycle planning. We partner with you and your customers be they health care professionals or patients and advocacy groups to design and deliver targeted, measurable communications.


Digital transformation  |  Multichannel strategy  |  Web & App design/development  |  Patient engagement  


We are immersed in the rare disease world and continually seek to gather and disseminate information to our clients through our blogs, videos and attendance at conferences. We engage with a large network of rare disease advocates and physicians across Europe and we work with them to drive awareness and outreach campaigns on your behalf.


Patient activation campaigns  |  Digital solutions for patients & physicians  |  Conference support  |  Outreach & engagement with patients, patient advisory groups & physicians 


We are proud to deliver the not for profit Rare Disease video Series which captures stories from people affected with rare conditions, their families and those who treat them. We believe that working for not-for-profit clients allows us to give something back, to think in different ways and try new ways of engaging with audiences.

Experts in rare disease communications


New therapies for rare diseases are being developed every day, but without an accurate and timely diagnosis patients are unable to benefit from these for many years. 


The swii.ch patient discovery programme is rooted in our experience within the orphan drug space. We work on behalf of our pharma clients to locate and engage with patients and families with rare diseases.

We use our proprietary technology based platform to accelerate the patient finding process and to initiate engagement. We break down barriers and facilitate collaboration between all parties to drive diagnostic pathways, conversations and enable orphan disease awareness.


Recent programmes we have delivered are:

  • Leveraging conversation analyses to identify potentially undiagnosed patients with a rare condition
  • Developing patient engagement plans and disease awareness across primary care Physicians
  • Activating HCPs and patient groups in related therapy areas where misdiagnosed patients often “hide”
  • The development of multi-channel segmentation, targeting and engagement strategies


Contact us here to discuss how we may help you shorten that precious time.



Since 2015 we have been creating solutions for a number of forward thinking pharma companies. Our work is based on an understanding of the unique challenges companies face when working in the rare disease space. Be it disease recognition amongst physicians, shortening the time to diagnosis, patient identification and engagement, digital support and fostering advocacy. We have worked with clients to develop solutions from clinical trial, planning and recruitment through to launch.

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“I had the pleasure of working with Rachel and Rob at a recent global medical meeting this year. Rachel and Rob were instrumental in the development and coordination of a very innovative, patient focussed session there. Through their complementary experience and expertise, they were able to engage the audience fully from the start and involve them in a patient journey mapping exercise”


“Overall, the session received the highest rating in terms of feedback for the entire meeting. I highly recommend others within the pharmaceutical industry cross-functionally, to benefit from their approach in the development of similar projects and events…”

Senior Global Medical Advisor & Voice of the Patient Lead



Our Directors and Consultants are unique in that they have 15 plus years as senior leaders within the Pharma industry and from leading digital and communications agencies.

You can be assured that you are in safe hands and uniquely, you will be working with our senior partners throughout the lifecycle of your project.

Managing Partner

Rob Wyer

Rob has over 15 years experience working in digital communications. He founded the independent digital agency Elevator Digital which was acquired by Publicis Groupe. Rob has since held senior roles with Saatchi & Saatchi Health and Razorfish.

Project Director

Helena Binder

Helena has over 15 years experience managing multiple congress projects including faculty management, AV management, content delivery
Her experience covers congresses, events, digital, publications in multiple therapy areas including rare diseases, respiratory, oncology, neurology.
Helena is also a EUPATI qualified Patient Engagement Expert.

Managing Partner

Rachel Jones

Rachel is a Pharmacist and behavioural scientist by background and has had a 15 year long career in a large Pharma company in Medical Affairs, Digital Innovation and Patient Affairs. She has worked as a Management Consultant across Europe and the US in areas of patient centricity and digital delivery.

Digital Project Director

George Harper

George has extensive experience in the development and management of digital projects. He has been embedded in multiple large scale projects, with clients ranging from pharmaceutical companies to consumer organisations. He has a large range of skills including: defining the technical specifications of complex digital projects through to, User Experience design and Acceptance Testing, Search Optimisation and Online Media Campaigns.

Patient Advisor

Sheila Khawaja

Sheila Khawaja is an acromegaly patient since 2003 and the current Vice-Chair of the World Alliance of Pituitary Organizations (WAPO), a non-profit entity that unites the global international pituitary community.
She recently became a EURORDIS ExPress Summer School Fellow.