This summer, Rachel and I co-founded the not for profit film making enterprise, The Rare Disease Series. The goal of the project is simple: to explore through film what ...
With a focus on rare and orphan diseases we deliver communication programmes that reach and engage people at the right time through the right channels.
Our communications, campaigns and digital assets are inherently on target because they were created by the end users themselves, in a language they understand be they patients, relatives, Physicians and other members of the healthcare team.
How does this benefit our pharma clients?
This insightful approach ultimately delivers campaigns and programmes that are used by customers and ensures optimal cost efficiency for all.
You can only really understand your customers by becoming immersed in their worlds. Through behavioural profiling we identify the unmet needs of rare disease/disorder patients, caregivers and physicians. We gain an insight into the information needs and search behaviours of physicians and patients/carers. This information is integral to the selection of the most effective communication channels to address our clients needs and challenges.
We understand the pain points our clients face when planning a communication strategy and wherever possible we use design based thinking to co-create solutions alongside you and your customers We work with patient groups to co-create solutions and content, partner with healthcare professionals and employ atomised content delivery techniques to meet people with highly relevant content that addresses their unmet needs in the right place and at the right time.
We design everything we create to be levaraged across multiple channels. We encourage our clients to measure the impact of their communications at regular stages of the lifecycle.
We are proud to deliver the not for profit Rare Disease video Series which captures stories from people affected with rare conditions, their families and those who treat them. We believe that working for not-for-profit clients allows us to give something back, to think in different ways and try new ways of engaging with audiences. We use these rich experiences to create effective film footage for our corporate clients too.
Since 2015 we have been creating solutions for a number of forward thinking companies. Our work is based on clinical understanding, strategic insight and the latest thinking in human behaviour. We believe our work can be life-changing. For patients and physicians moving and motivating them to behave differently.
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“I had the pleasure of working with Rachel and Rob at a recent global medical meeting this year. Rachel and Rob were instrumental in the development and coordination of a very innovative, patient focussed session there. Through their complementary experience and expertise, they were able to engage the audience fully from the start and involve them in a patient journey mapping exercise”
“Overall, the session received the highest rating in terms of feedback for the entire meeting. I highly recommend others within the pharmaceutical industry cross-functionally, to benefit from their approach in the development of similar projects and events…”
Senior Global Medical Advisor & Voice of the Patient Lead
Our Directors and Consultants are unique in that they have 15 plus years as senior leaders within the Pharma industry and from leading digital and communications agencies.
You can be assured that you are in safe hands and uniquely, you will be working with our senior partners throughout the lifecycle of your project.
Rob has over 15 years experience working in digital communications. He founded the independent digital agency Elevator Digital which was acquired by Publicis Groupe. Rob has since held senior roles with Saatchi & Saatchi Health and Razorfish.
Rachel is a Pharmacist and behavioural scientist by background and has had a 15 year long career in a large Pharma company in Medical Affairs, Digital Innovation and Patient Affairs. She has worked as a Management Consultant across Europe and the US in areas of patient centricity and digital delivery.
Sheila Khawaja is an acromegaly patient since 2003 and the current Vice-Chair of the World Alliance of Pituitary Organizations (WAPO), a non-profit entity that unites the global international pituitary community.
She recently became a EURORDIS ExPress Summer School Fellow.
We love to keep up to date with the latest thinking in rare disease patient and healthcare professional engagement via digital channels. Have a read and see what you think.
A snapshot of the results from our recent patient insight workshop to uncover the truth behind search behaviour....